SEO Audit - Why Do I Need One?
What Is SEO?
Search Engine Optimization (SEO) is one the most misunderstood and under appreciated components of modern digital marketing. Many small business owners have heard of it and most realize they need it, but almost none of them know where to begin. That's where our SEO Audit comes in.
SEO is the process of improving the "rank" of your website in search engines (see: Google) for search terms related to your business. For example, if you're a plumber in Kansas City, you'd probably want your website to appear first every time someone searches "plumber Kansas City". Well that's where SEO comes in.
An analogy we like to use is: if your website is your digital storefront, then Google search engine result pages (SERPs) are the neighborhood where you do business. Your potential customers walk down Google's "Main Street" every day either window shopping or looking for a specific item/service. It's important to not only show up when they're looking for you but to also bring value to your Google "neighborhood" and eventually you'll be rewarded with patronage. This is what Google wants, this is what your potential customers want, this is what you as a business should want. Every company, big or small, must include SEO as part of their overall marketing strategy.
What Makes a Good SEO Campaign?
You may already have experience with SEO. You may have worked with or are currently working with a marketing agency that does SEO for you. However, like most things in this world, there are good SEO campaigns and there are less than good campaigns. Keyword stuffing and buying links from India fall into the latter category. When we talk about a strong SEO marketing strategy, we're talking about organic and data-driven activities that provide value to potential customers while also contributing to search engine authority building. These good SEO campaigns will include all three components of SEO: on-page, off-page, and technical SEO.
How Will This SEO Audit Help Me?
With our SEO audit, our SEO team will run a comprehensive audit of your website and digital presence. We look for and identify opportunities, errors, and strategies at all three levels of SEO and share recommendations on how to maximize your presence and reach in search engines.
Our audit will be a roadmap showing the way to SEO dominance. You'll receive a written document as well as a video walking you through some of the big takeaways. You can choose to implement these recommendations yourself or hire a team of experts to do it for you. Either way, this comprehensive SEO audit will help you determine where you are, where you need to be, and how to get there as it relates to digital search engine marketing.
Off-Page SEO
Off-page SEO is what most people think of when they hear "SEO." It's blogging, backlinks, local citations, social media, review collection and everything related to your business that doesn't live on your website. These are the things that Google and other search engines look for when determining how trustworthy and authoritative your website is. This SEO component is undoubtedly the most impactful but also the most time consuming. In our comprehensive SEO audit, we will audit and analyze your:
Backlink profile
Keyword rankings
Competitor rank
Local citations
Reviews
Technical SEO
Technical SEO is the newest and most complex piece to the SEO puzzle. As search engines have adapted to their users' behavior and evolved over the last decade, so to have their algorithms and what they look for when determining the "value" of your website. Technical SEO includes elements like structured data, website speed, canonical urls, and other things that are relatively new to the SEO scene. During our comprehensive SEO audit we will identify errors and opportunities related to:
URL structure
Structured data
Website speed
Mobile friendliness
On-Page SEO
On-page SEO is the building block of your SEO strategy. As the name suggests, it refers to all of the SEO components on the pages of your website--from page title to meta description to image alt text and everything in between. Most of the time, these are easy fixes that can have a big impact on how search engines view your business and your website. In our comprehensive SEO audit, we will crawl your website and identify errors and opportunities related to:
Page titles
Meta information
Alt text
Header tags
Content relevance