I'll let you in on a little digital marketing secret: most of it is trial and error. What makes a great marketer is not their ability to write a clever tagline or design a unique banner ad, it is their ability to try new strategies, quickly diagnose the data and make adjustments. No one has all the answers. The best marketers are the people that have just failed a lot more than others and have used that failure to build highly effective strategies.
As a small business owner, you don't always have the time or budget for the trial and error method, but you should know what metrics to monitor to judge whether or not your marketing initiatives are successful. To help, we've compiled a list of the most important marketing metrics all small business owners should be tracking:
1.) Marketing spend
2.) Website traffic
3.) Cost per lead
4.) Return on Investment
If you have questions about any of the above, please reach out and let us know. You can contact us by filling out our form here:
